Mega Hotel Myth: Does Siesta Key need mega hotels?
Research indicates no accommodation shortage. According to the Sarasota Hospitality Market Report, “Over the last year, Sarasota’s average monthly occupancy rate has been 68.9%, which is notably higher than the national average of 63.0% for the same period. The RevPAR in the Sarasota hotel market experienced a 6.1% decrease over the past 12 months as of December” (3/7/24). It also noted a trend toward smaller hotels, “The market is characterized by smaller hotels, with the average building housing around 65 rooms, notably lower than the U.S. average of 89 rooms per building,” and that new hotel construction in Sarasota is robust.
According to Visit Sarasota, “Between 2022 and 2023, the occupancy of paid lodging was 68.1%” (3/19/24).
On 5/22/23 Sarasota Magazine reported average occupancy rates of 66% and peak 73%. Airbnb occupancy reports for Siesta Key vary widely depending on season and source from 49% to 83%.
The Siesta Key Chamber of Commerce publishes an extensive list of members with various rental accommodations.
In addition, in 2023, Samantha Gholar reported:
“Local hotel occupancy rates were lower in the fall and into early winter in comparison to the previous year, " said Visit Sarasota County CEO Virginia Haley. She noted many visitors to the Suncoast are now laying heads in beds with family members over hotels when compared to the two previous years.”
Myth: Siesta Key needs Mega hotels inappropriate elsewhere
On April 9, County Commissioners voted 5-0 against approving two hotels in Nokomis on an 11.12 acre site. Sarasota News Leader reports, “Neil Rainford and Joe Neunder contended that the proposal would lead to even greater traffic intensity in the affected area…Without an improved roadway network, Rainford said, ‘I think this [further] intensity can’t happen …’ He predicted that the hotels would lead to ‘intensifying [traffic] significantly’.” (See article below). Can Commissioners and the public believe that three mega hotel proposals on Siesta Key with twice as many rooms on less than 1/3 of the acreage would not intensify traffic significantly? If it “can’t happen” in Nokomis, why should it happen on Siesta Key, a protected barrier island, with hurricane evacuation priorities, and no possibility for increased road and bridge access?
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